Western North Carolina Winery Conference


As we’ve become a nationally recognized wine and wine tourism destination, the time is now to initiate cooperative strategies that will support and assist all wineries in the region.


Silver Fork Winery, Morganton, NC (see map below)

9:00 AM – 3:30 PM


The Western North Carolina Winery Conference will be a unique combination of informational and interactive experiences!

wine bottle Learn about the latest NC regulations & issues

wine bottle Learn how to increase attendance at your wineries

wine bottle Participate in group planning for regional initiatives


wine bottle Discuss excise taxes and their implications and opportunities

wine bottle Hear about new regional promotional resources

wine bottle Share knowledge during an hour of “quick hit” topics

Who Is the Conference for?

This conference is open to all wine professionals with an interest in regional wines, meads and ciders. You do not need to be a member of the French Broad Vignerons to attend nor do you need to join in the future.

Although the program is designed specifically for the Western North Carolina region, guests from other states or regions are welcome!

There are no additional fees for workshops or the full sit down luncheon buffet. One fee covers everything.


The Conference fee is $75 per person, payable online through November 1st.  Please register each person separately. THERE WILL BE NO REGISTRATION AT THE DOOR.

Don't Wait - Save Your Seat!

Register Now!

Check Out the Agenda!


9:00 Registration – Coffee – Networking

9:30  Welcome and Overview – Pete Fland, President, French Broad Vignerons

9:45  Keynote Speaker – Chris White – White Labs

10:15 What’s New in Enforcement – Al Bottega – Chief Enforcement Officer for WNC – Al will be remaining for lunch and beyond and will be happy to respond to individual concerns

11:00  Maximizing Facebook and incorporating Instagram to increase client relationships and tasting room visitation – NC Wine Guys

12:00 Lunch – An interactive buffet featuring wine from Silver Fork and conference attendees*  Menu: Harvest Salad, Chicken Piccata, Fingerling Potatoes, Broccolini, Pasta Primavera, Artisan Rolls, Beverages

1:10 What’s Working?  10 minute “quick hit” presentations by 6 wineries**

2:10 Looking Forward – Promoting the Region, Maximizing Winery Visitation, developing a regional concern list, and FBV member survey summary

3:10 Survey and Wrap-up


Four More Ways to Participate


> Please bring some muffins or pastries for the coffee session and the break

> Each winery is asked to bring a bottle of wine to share with your luncheon table mates. Tasting rules will be provided on-site.

> Bring a written list of your concerns for the future of the region and suggestions about what you would like to see happen in the future, to be submitted at the end of the conference. Your inputs will be processed and included with recommendations that French Broad Vignerons will provide to all attendees within two weeks of the conference.

> If you would like to present a 10 minute “quick hit” of informational value (no sales pitches, please) to attendees, please submit a proposal with your topic and why you it is significant for the attendees of this conference to petefland@frenchbroadvignerons.org  no later than 10/20.    Up to six quick hits will be selected for presentation.